NCG is pleased to present the 2012 Communications Program Series. Developed and presented in partnership with the Communications Network, this 3-part series has been designed to both build the capacity of program staff to make effective use of communications strategies and to promote a greater awareness within foundations of how communications contribute to advancement of both program goals and mission. Foundation executives, program and communications staff can all benefit from participating in one, two, or all three programs in this series.
For many years foundations have been quietly working behind the scenes, investing in communities and targeting specific issues to affect change. It's only been recently that we've seen a growing number of foundations recognize the value of integrating strategic communications into their work. Several forces are behind the drive towards foundation investment in more robust communications: the desire to better demonstrate the results of their philanthropic efforts; a desire to be transparent in their operations; and the need to respond to increasing scrutiny from policymakers and the media seeking proof that foundations can deliver value.
The 2012 Communications Series will address why there is a need for more robust communications within philanthropy and outline specific examples of how to make it happen. The first program, our "summer kick-off", will look at how foundations work to support their grantees' communications efforts; the second program will look at a case study to demonstrate how foundations can creatively work with traditional media and journalists to address issues of social change; and the third program will look at how to evaluate and measure the impact of foundations' communication efforts.
We're excited to partner with the Communications Network to present this series. The Communications Network is a national membership organization that believes communications is critical for today's foundations. The Network supports nonprofits and foundations to improve lives through the power of smart communications. With this mission, the Network was the natural partner to help NCG access the right resources and develop content for our Communications Series.
July 11, 2012 | 2:30-4:30 pm [hosted networking reception immediately following]
The William and Flora Hewlett Foundation
2121 Sand Hill Road Menlo Park, CA 94025
Presenter Eric Brown, Communications Director, The William and Flora Hewlett Foundation
Many foundations have invested considerable money and time into training programs for their grantees. There's no question these programs have been well received and those who've taken part have appreciated the chance the learn more about how to be an effective communicator.
A more fundamental question, though, is do these programs work?
Thursday, September 13th | 10:00am-12noon
San Francisco Foundation, Koshland Room
San Francisco, CA 94104
Presenters: Jon Funabiki and Valerie Chow Bush, Renaissance Journalism Center
How can foundations effectively advance their philanthropic initiatives by harnessing the combined power of great journalism, robust community engagement and strategic collaboration?
In this two-hour presentation, you'll learn from veteran journalists and communications professionals how to integrate media strategy into your philanthropic initiatives for lasting, measurable change.
Through real-life examples, such as the highly successful Vietnam Reporting Project, you'll receive practical advice on engaging and partnering key audiences; expanding communications via the mainstream and ethnic/community media; and framing your story in fresh, new ways that capture the attention of the media, policy makers and the public.
Wednesday, December 12, 2012
Evelyn and Walter Haas, Jr. Fund
114 Sansome Street, Suite 600
San Francisco, CA 94104
Presenter: Suzana Grego, MH Communications
Do you know if your Foundation's communication strategy is working? Have you ever asked? If the answer to both questions is "no," you're not alone. Few foundation Communications staff claim they regularly—if at all—formally evaluate their work.
To help answer these questions, The Communications Network has published Are We There Yet? A Communications Evaluation Guide. Created by Asibey Consulting, the guide walks users through a clear nine-step process for creating plans for monitoring and measuring their communications.
This program will present an overview of the guide and then go in-depth on three of the nine steps. We will look closely at the three steps that most often challenge communications professionals; help you think through your current communication goals in greater details; and provide time for participants to bounce ideas off one another. This will be an interactive program that will help you organize your evaluation plans and help you consider some new ideas for evaluation.